diff --git a/README.md b/README.md
index 122d2b4..f9cc7c0 100644
--- a/README.md
+++ b/README.md
@@ -49,6 +49,22 @@ about a millisecond; the only per-query network cost is one embedding call.
 
 ## Install
 
+```sh
+dsh plugin --profile web add git+https://git.notexpectedyet.com/Not-Expected-Yet/dsh-recall.git
+```
+
+That form installs whatever the default branch holds, pinned to a commit in the
+profile's lockfile. The semver fragment installs the newest release tag instead,
+and is what makes `dsh plugin update` follow releases — see
+[Releases](#releases) for the tag and versioning rules:
+
+```sh
+dsh plugin --profile web add 'git+https://git.notexpectedyet.com/Not-Expected-Yet/dsh-recall.git#semver:^0.1.0'
+```
+
+To run your own copy instead, add the directory — that becomes a `link:`
+dependency which tracks the working tree, so an edit needs no reinstall:
+
 ```sh
 dsh plugin --profile web add /path/to/dsh-recall
 ```